As per MarkNtel Advisors the Australia & New Zealand Alcoholic Drinks Market size is valued at around USD 36,022.09 million in 2025 and is projected to reach USD 44,695.52 million by 2032. Along with this, the market is estimated to grow at a CAGR of around 3.13% during the forecast period, i.e., 2026-32.

Australia and New Zealand Alcholic Drinks Market Systems Market Key Takeaways:

• The Australian Government, through programs like the Wine Export Growth Partnership (2023) and Austrade’s Export Market Development Grants, is supporting wineries and distilleries in expanding their global reach, particularly in Asia and North America. Similarly, New Zealand Trade and Enterprise (NZTE) provides funding under its Sustainable Food and Beverage Initiative to help local craft producers adopt greener production methods and enhance export competitiveness.

• To strengthen local beverage production, both Australia and New Zealand are promoting the development of regional brewing and distilling hubs in areas such as Victoria, South Australia, and Auckland. These hubs encourage partnerships between producers, research institutes, and packaging companies to boost domestic manufacturing and reduce reliance on imported alcoholic products.

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Australia and New Zealand Alcholic Drinks Market Systems Market Segmentation:

By Product Type

• Beer- Market Size & Forecast 2020-2032, USD Million
• Wine- Market Size & Forecast 2020-2032, USD Million
• Spirits- Market Size & Forecast 2020-2032, USD Million
• Cider- Market Size & Forecast 2020-2032, USD Million
• Ready-to-Drink (RTD) Beverages- Market Size & Forecast 2020-2032, USD Million
• Fortified Wines- Market Size & Forecast 2020-2032, USD Million
• Others - Market Size & Forecast 2020-2032, USD Million

By Packaging Type

• Glass Bottle
• Can (Aluminum)
• Plastic Bottle
• Others

By Distribution Channel

• Supermarkets- Market Size & Forecast 2020-2032, USD Million
• Online Platforms- Market Size & Forecast 2020-2032, USD Million
• Specialty Stores- Market Size & Forecast 2020-2032, USD Million
• Convenience Stores- Market Size & Forecast 2020-2032, USD Million
• Hotels and Hospitality Venues- Market Size & Forecast 2020-2032, USD Million
• Bars & Restaurants- Market Size & Forecast 2020-2032, USD Million

By End User

• Commercial - Market Size & Forecast 2020-2032, USD Million
• Non-Commercial- Market Size & Forecast 2020-2032, USD Million

By Region

• Australia
  • New South Wales
  • Victoria
  • Queensland
  • Western Australia
  • South Australia
  • Australian Capital Territory
  • Others
•  New Zealand
  • North Island
  • South Island
  • Others

Australia and New Zealand Alcholic Drinks Market Recent Development:

September 2025: In alignment with sustainability goals, Treasury Wine Estates (TWE) launched its carbon-neutral wine collection across Australia and New Zealand. The range, produced using solar-powered facilities and eco-friendly packaging, marks a significant step toward achieving net-zero emissions by 2030. This initiative reflects the region’s growing emphasis on green manufacturing practices and responsible production.

August 2025: Lion Pty Ltd, one of Australia’s largest beverage companies, announced the expansion of its Little Creatures craft brewery network across Queensland and Victoria. The initiative aims to strengthen its local craft beer presence and meet the growing demand for premium and small-batch beverages. The company also introduced interactive brewery tours and tasting experiences, blending tourism with brand engagement to appeal to younger consumers seeking authentic experiences.

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Australia and New Zealand Alcholic Drinks Market Drivers:

Innovation in Product Development & Formulation

Continuous innovation and research-led product development are major forces driving this market growth & expansion. Producers are investing heavily in flavor experimentation, low-alcohol recipes, and functional beverages that cater to evolving consumer preferences. Advanced brewing and distillation technologies are enabling manufacturers to introduce botanical-infused spirits, fruit-based craft beers, and sugar-free wines, offering both taste and wellness appeal.

For instance, in 2024, Asahi Beverages launched its expanded line of low- and no-alcohol drinks, including Peroni 0.0%, to meet the rising demand for mindful drinking options. Local universities and research centers, such as The University of Adelaide and Lincoln University, are also collaborating with beverage companies to enhance product quality, sustainability, and climate-resilient ingredient sourcing. This innovation-led approach is redefining how alcoholic beverages are developed, produced, and marketed across the region.

Report Highlights Essential Insights for Strategic Decision-Making

• Detailed market size, share, and forecast analysis
  • In-depth pricing trends and segment-wise cost evaluations
  • Key industry strategies, including innovation, partnerships, and acquisitions
  • Critical value chain analysis and stakeholder profiling
  • Regional import-export market insights and trade flow assessment
  • Thorough competitive benchmarking of top hearing aid manufacturers
  • Identification of new growth opportunities and niche market segments
  • Overview of market trends, drivers, and challenges shaping future demand

Some of the leading players in the Australia and New Zealand Alcholic Drinks Market are:

• Lion Nathan Limited (Australia)
• Treasury Wine Estates (Australia)
• Pernod Ricard Australia
• Independent Liquor Group (New Zealand)
• Stone & Wood Brewing Co. (Australia)
• Asahi Holdings Australia
• Coca-Cola Amatil Alcohol Division
• Casella Wines

Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

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Key Steps:

• Define objectives and research design
• Collect data through surveys and interviews
• Analyze and validate data using reliable tools
• Forecast trends and deliver actionable insights

About us:

MarkNtel Advisors is a leading global market intelligence firm specializing in the food and beverages industry, encompassing food supplements & additives, food logistics, and warehousing solutions. We deliver comprehensive research on supply chain efficiency, evolving consumption trends, and regulatory shifts. With our Custom Market Analysis, we offer tailored insights to manufacturers, distributors, and investors, helping them optimize operations, strengthen market positioning, and drive sustainable growth in the global F&B ecosystem.

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