Australia and New Zealand Alcholic Drinks market size & insights

As per recent study by Markntel Advisors The Australia & New Zealand Alcoholic Drinks Market size is valued at around USD 36,022.09 million in 2025 and is projected to reach USD 44,695.52 million by 2032. Along with this, the market is estimated to grow at a CAGR of around 3.13% during the forecast period, i.e., 2026-32.

What are the key drivers in the Australia and New Zealand Alcholic Drinks market?

Innovation in Product Development & Formulation

Continuous innovation and research-led product development are major forces driving this market growth & expansion. Producers are investing heavily in flavor experimentation, low-alcohol recipes, and functional beverages that cater to evolving consumer preferences. Advanced brewing and distillation technologies are enabling manufacturers to introduce botanical-infused spirits, fruit-based craft beers, and sugar-free wines, offering both taste and wellness appeal.

For instance, in 2024, Asahi Beverages launched its expanded line of low- and no-alcohol drinks, including Peroni 0.0%, to meet the rising demand for mindful drinking options. Local universities and research centers, such as The University of Adelaide and Lincoln University, are also collaborating with beverage companies to enhance product quality, sustainability, and climate-resilient ingredient sourcing. This innovation-led approach is redefining how alcoholic beverages are developed, produced, and marketed across the region.

Growing Demand for Premium & Craft Beverages

Rising consumer preference for authentic, small-batch, and premium-quality drinks continues to drive market growth. Both Australia and New Zealand have witnessed an increase in microbreweries, boutique wineries, and artisanal distilleries, particularly in regions such as Victoria, Marlborough, and South Australia. Consumers are drawn to brands that emphasize craftsmanship, origin stories, and natural ingredients. For example, Four Pillars Gin, based in Victoria, achieved record exports in 2024 after expanding into Asian markets with its craft botanical range. This demand for locally inspired, high-quality beverages is reshaping consumption patterns and driving premiumization across all categories.

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What are the key segments in the Australia and New Zealand Alcholic Drinks market?

The Australia and New Zealand Alcholic Drinks is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:

o   By Product Type

·       Beer- Market Size & Forecast 2020-2032, USD Million

·       Wine- Market Size & Forecast 2020-2032, USD Million

·       Spirits- Market Size & Forecast 2020-2032, USD Million

·       Cider- Market Size & Forecast 2020-2032, USD Million

·       Ready-to-Drink (RTD) Beverages- Market Size & Forecast 2020-2032, USD Million

·       Fortified Wines- Market Size & Forecast 2020-2032, USD Million

·       Others - Market Size & Forecast 2020-2032, USD Million

o   By Packaging Type

·       Glass Bottle

·       Can (Aluminum)

·       Plastic Bottle

·       Others

o   By Distribution Channel

·       Supermarkets- Market Size & Forecast 2020-2032, USD Million

·       Online Platforms- Market Size & Forecast 2020-2032, USD Million

·       Specialty Stores- Market Size & Forecast 2020-2032, USD Million

·       Convenience Stores- Market Size & Forecast 2020-2032, USD Million

·       Hotels and Hospitality Venues- Market Size & Forecast 2020-2032, USD Million

·       Bars & Restaurants- Market Size & Forecast 2020-2032, USD Million

o   By End User

·       Commercial - Market Size & Forecast 2020-2032, USD Million

·       Non-Commercial- Market Size & Forecast 2020-2032, USD Million

View Full Report (All Data, In One Place) https://www.marknteladvisors.com/research-library/new-zealand-alcholic-drinks-market-australia (Explore in-depth analyses, technological trends, and investment patterns.)

How does geographical analysis highlight in the Australia and New Zealand Alcholic Drinks market?

By Region

• Australia
  • New South Wales
  • Victoria
  • Queensland
  • Western Australia
  • South Australia
  • Australian Capital Territory
  • Others
•  New Zealand
  • North Island
  • South Island
  • Others

Who are the key players in Australia and New Zealand Alcholic Drinks market?

• Lion Nathan Limited (Australia)
• Treasury Wine Estates (Australia)
• Pernod Ricard Australia
• Independent Liquor Group (New Zealand)
• Stone & Wood Brewing Co. (Australia)
• Asahi Holdings Australia
• Coca-Cola Amatil Alcohol Division
• Casella Wines
• Others

Key pillars of the research methodology include:

·       Scope & research design – clearly defined objectives with tailored qualitative and quantitative methods, backed by precise timelines and budgets.

·       Sample selection & data collection – representative samples achieved through proven techniques like random and stratified sampling, supported by reliable tools such as surveys, interviews, and observations.

·       Data analysis & validation – rigorous cleaning, advanced statistical modeling, and thematic analysis ensure accuracy, reliability, and minimal bias.

·       Forecasting & finalization – predictive modeling and time-series analysis anticipate future market behaviors, presented through insightful reports with charts, graphs, and strategic recommendations.

"our methodology reflects the trust businesses place in us. By combining innovation with precision, we deliver not just numbers, but clarity and direction for decision-makers worldwide," said a spokesperson for markntel advisors.

Why This Markntel Advisors Research Report:

• In-depth market analysis: understand trends and dynamics shaping growth.
• Segmented insights: target specific segments for focused strategies.
• Geographical performance: assess market opportunities by geographic area.
• Emerging technologies: discover advancements like ai integration.
• Risk identification: pinpoint challenges to inform strategic planning.
• Future forecasts: prepare for market changes with actionable projections.

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Our trusted experts are here to help:

MarkNtel Advisors is a leading global market intelligence firm specializing in the food and beverages industry, encompassing food supplements & additives, food logistics, and warehousing solutions. We deliver comprehensive research on supply chain efficiency, evolving consumption trends, and regulatory shifts. With our Custom Market Analysis, we offer tailored insights to manufacturers, distributors, and investors, helping them optimize operations, strengthen market positioning, and drive sustainable growth in the global F&B ecosystem.

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